Toyota, PLDT forge agreement


INTEGRATED telco PLDT on Friday announced that they had forged a partnership with Toyota Motor Philippines (TMP) to help boost smart connected cars and intelligent platforms technology “for major fleet business operators and Toyota car owners.”

Under the business-to-business (B2B) solutions arm PLDT Enterprise, the company said thay they will be power through their wireless unit Smart, the newest suite of connected services, the myTOYOTA Connect, with smart IoT (Internet of Things) eSIM solutions.

“We at PLDT are proud to partner with Toyota Motor Philippines in advancing the value of technology for the benefit of Toyota customers.

PLDT and Smart President and CEO Alfredo Panlilio said that through the milestone, “we are powering the changing landscape of the automobile industry to be more ‘intelligent’, with newer and smarter solutions.”

“This reinforces how PLDT Group aims to enable digital adoption for Filipinos, which is key to inclusive nation-building. Through broader connectivity and technologies such as IoT offered by PLDT Enterprise, digital adoption can create opportunities across priority sectors of the economy, such as the transportation industry,” Panlilio added.

The statment further noted that with reliable connectivity from PLDT’s Smart IoT Platform, TMP will be able to maximize the potential of a unified connectivity management platform.

This platform then allows users to manage connectivity and monitor the usage of a multitude of connected IoT devices.

TMP’s revolutionary myTOYOTA Connect provides Toyota car owners and fleet business operators the ability to have more control over their vehicle for their safety.

It promotes efficient use of Toyota vehicles by monitoring their location, car condition, and driver speed, among other features, through their myTOYOTA App.

“With our unified vision and combined efforts, we were able to launch a service that is the first of its kind in the country. It has been some time since Toyota boldly announced its global direction to transform from being an automotive company to a mobility company. Our partnership with you brings us a step closer to this goal – by making CASE or Connected, Automated, Shared, and Electrified mobility a reality to more and more Filipinos,” TMP President Atsuhiro Okamoto said.

TMP’s myTOYOTA Connect service is now available and ready for activation in the expanding lineup of select variants of Hilux, RAV4, Hiace, and Fortuner models. Activation can be done through TMP’s all-in-one customer mobile platform, the myTOYOTA app.

PLDT Enterprise’s suite of IoT solutions brings in an array of ‘smart’ solutions in a unified platform that empowers consumers, enterprises, and industries under its Internet of Possibilities offering, including the Smart IoT eSIM.

“As newer and more sophisticated technology becomes central to how businesses operate now, companies who are already tapping into the benefits of IoT have seen their revenues increasing and lowering their spend as they become more efficient and productive because of data-backed decisions and factual insights from real-time, downloadable reports,” said First Vice President and Head of Enterprise and International Business Groups of PLDT and Smart Mitch Locsin.

Catherine R. Cueto

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