TNT is the Philippines’ leading mobile brand, while Smart Communications, Inc. (Smart) is the country’s leading mobile group when it comes to number of subscribers.
This was the result of the recent internal study conducted by Smart in partnership with market research firm NielsenIQ.
The study, which was answered by 1,175 Filipinos from all over the country, aged 18 to 60 years old who use and personally own any mobile SIM, asked respondents about their mobile service providers.
The study ran from Jan 5 to April 3, 2023 and took into account both single and multiple SIMs users of mobile brands.
The study found that 46% claim to own and currently use a TNT mobile SIM, significantly higher vs competition. Moreover, 14% of respondents claimed to own and use Smart Prepaid, and 1% Sun Prepaid.
Based on the same study, Smart is the Philippines’ leading mobile group in terms of number of subscribers, with a combined 59% of respondents claiming to use its brands, which include TNT, Smart Prepaid and Sun Prepaid, significantly higher vs competitors.
By region, TNT leads mobile brands in terms of claimed users across all surveyed areas except in Mindanao.
TNT leads in the Visayas with 60% of the surveyed respondents claiming to own and use a TNT mobile SIM; Balance Luzon with 46% and Mega Manila area (i.e., Metro Manila Area + Rizal + Palawan) with 39% claimed TNT SIM users.
Meanwhile, TM leads in Mindanao with 54% claimed SIM users, followed by TNT with 41% claimed SIM users.
The survey had a sample size of 329 respondents in Mega Manila, 438 in Balance Luzon, 194 in Visayas and 214 in Mindanao.
Catherine R. Cueto
