Three film entries of Victory Liner, Incorporated have been shortlisted as finalists in the internationally recognized New York Festival 2020 Advertising Awards. The New York Festival is an international community of 400 of the world’s best and most respected leaders in the creative entertainment field. The body awards work done in advertising, radio, communication, film and television.
An Executive jury composed of twenty respected chief creative officers and executive directors from the world’s most prominent advertising agencies chose Victory Liner’s Know Your North Initiative as one of the world’s best in the Branded Content and Entertainment category. Megged by the country’s most creative production outfit, Extra Mile Productions, these short films, usually under five minutes and shown online, featured personalities and places never before or rarely visited by Filipinos.
Victory Liner is in the forefront of producing short videos which tell stories about Filipino heritage, culture and peoples from Northern Luzon. In just three years, the bus company’s centerpiece campaign, “ Know Your North” has reached millions of audiences far and wide, in the Philippines and abroad.
One of the shortlisted films tells of the story of the Agta Tribe, a part of “Project Katutubong Pilipino” photographer Jacob Maentz’s advocacy to document the lives of indigenous peoples in the Philippines. Maentz’s went back to Maconacon, one of the most remote and isolated coastal communities in the province of Isabela, and weaved a first-hand account of the changes in the lives of the Agta since his first visit in 2011. It is shortlisted as finalist in the cinematography and made for online film categories.
Other short films included in the Know Your North initiative showcased interesting slices of life in the Cordillera and Sierra Madre mountain ranges, as well as the majestic plains of Cagayan and Zambales. Victory Liner’s short films have won awards in the 2018 Adobo Awards. It also got the support of the Department of Tourism.
This is the tenth consecutive year that the New York Festival will host some of the globe’s most awarded creative leaders to judge entries submitted into NYF Advertising Awards. This year’s Executive Jury is composed of luminaries from the field of advertising including Executive Jury President Alex Schill, Global Chief Creative Officer, Serviceplan Group, Germany, Rodolfo Borrell, President and Chief Creative Officer, Pagés BBDO, Dominican Republic, Sheena Jeng, Chief Creative Officer of McCann Worldgroup based in China and others from the United States, Hongkong, France, Australia, United Arab Emirates, Spain, India, Japan, South Africa and Argentina.
Shortlisted entries were selected by an online NYF Grand Jury and deliberated upon for four days in New York City. Winners will be announced on May 2.