By: Celso M. Cajucom

GAPAN City, Nueva Ecija – REPRESENTING the Philippines with pride, Mrs. Philippines Asia Pacific Intercontinental 2025, Novelyn Natividad, is set to compete at the prestigious Mrs. Asia Pacific 2025 pageant in Singapore and Malaysia from December 2 to 7, 2025.

As a respected businesswoman from Gapan City, Nueva Ecija, Novelyn is known for being a powerful force of compassion and dedication.

Armed with a doctorate in humanities, she has channeled her drive into a successful career in real estate and marketing. Her innovative business ventures have not only achieved remarkable success but have also been a vehicle for empowering her community, helping families find homes and creating new job opportunities.

Beyond her corporate achievements, Novelyn’s heart is dedicated to service. A long-standing member of the Rotary International, she is well-known among her fellow Rotarians and Novo Ecijanos for her steadfast commitment to social responsibility, focusing on improving health, education, and community welfare.

During a recent interview with national media based in Nueva Ecija, Novelyn shared her perspective on the upcoming pageant. “The opportunity to compete is more than just a celebration of beauty,” she stated. “It is a platform to share my passion for service and community development. As a woman, I believe I have the power to inspire change and am committed to amplifying the voices of those who often go unheard.”

For Novelyn, empowering others has long been a key part of her life. She demonstrated this by successfully organizing the Miss Akemi beauty pageant in her hometown—a project that featured a Japanese product line and is a prime example of how she expertly uses her business perception not just for profit but for genuine community engagement.

Novelyn’s journey has garnered significant local support following her courtesy call with Gapan City Mayor Emary Joy Pascual on Wednesday. During the meeting, the mayor and her brother, Representative Emerson “Emeng” Pascual of the 4th District of Nueva Ecija, both pledged their support for her upcoming pageant bid.

Mayor Emary Joy, who has pageant experience from her time as “Miss Lakambini,” is mentoring Novelyn. Based on her experience and keen insights gained from following many local and international pageants, she is providing crucial advice to help Novelyn prepare the question-and-answer segment.

Novelyn stated, however, that the pageant platform will provide contestants with a vital opportunity to advocate for important issues and inspire their respective communities.

In the Mrs. Asia Pacific 2021/2022 pageant, multiple winners were crowned, with the competition’s format of awarding several titles. They winners included  SoYeah An of Korea (Global), Shin Alba-Lopez of the Philippines (All Nation), Daphne Neo of Singapore (Tourism), Evon Cheng of Malaysia (Intercontinental), and Lenny Khairani Jemaat of Singapore (Cosmopolitan). Aarti Gautam of India was named 1st Runner-up, and Sageetha Veloo of Malaysia was the 2nd Runner-up.

The Mrs. Asia Pacific is an international beauty pageant that empowers married women to become agents of change. Each year, women from various backgrounds compete, showcasing their talent, intelligence, and compassion.

This competition, which expects over 30 different countries in Asia to participate, aims to highlight that true beauty comes from a commitment to service, strength of character and kindness.