Mocha Uson, running for councilor in the 3rd District of Manila, said that her team has started to review their content to ensure these are decent, which may lead to her stopping using the controversial pitch “Cookie ni Mocha.”

The Commission on Elections (Comelec) earlier raised the issue to Uson.

In her reply to the Comelec, Uson said she already directed her campaign team to stop using the campaign materials in question.

“We are currently reviewing all our content to ensure that it aligns with the standards of decency and appropriateness expected in public discourse and electoral engagement,” she said in a letter to Sonia Bea Wee-Lozada, head of the poll body’s Task Force on Safeguarding Against Fear & Exclusion in Elections (Task Force SAFE).

Uson said she appreciates the feedback from the poll body and fully recognized the importance of maintaining a “respectful, inclusive, and age-appropriate tone in all campaign communications.”

The Comelec on Wednesday urged vlogger Esther Margaux “Mocha” Uson to refrain from using her controversial campaign jingles that have “double meaning.”

In a letter dated April 8 and made public Wednesday, the poll body asked Uson to be more “direct to the point” in promoting her campaign advocacies instead of using words that border between “accepted speech and obscenity.”

Uson’s campaign jingle “Cookie ni Mocha” sounds close to the Filipino word for female genitalia.

The jingle was played at the March 30 proclamation rally of the local political party Yorme’s Choice, where Uson belongs.

It contains the lyrics “Cookie ni Mocha, ang sarap-sarap” (Mocha’s cookie is delicious), which Bataan Rep. Geraldine Roman earlier criticized for promoting the objectification of a woman’s body.

“Puns and double meanings may be used as literary devices in campaigns, but we hope that these are used not to distract from your political platform or skirt the line between accepted speech and obscenity, as we are in the context of elections,” it said.

It said the use of “sexually suggestive elements” in her campaign can detract voters from “serious discussions on policy, governance, and the future of our communities.”

It noted that by being direct, the actress-turned-politician would be able to promote her campaign advocacies among voters better.

“We trust that you will reflect on the impact of your current campaign approach and make choices that elevate political participation and discourse,” the poll body added.

SCREENGRAB FROM MOCHA USON CAMPAIGN TRAIL