DSWD launches online marketing platform for livelihood program beneficiaries

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The Department of Social Welfare and Development (DSWD), through its Sustainable Livelihood Program (SLP), has launched the e-Commerce/Online Marketing Platform dubbed as “ProdukTodo” for the program’s beneficiaries.

ProdukTodo is one of the strategies of SLP to mainstream the products of its program participants by providing market linkages and better networks through the application of concepts and principles of social marketing, e-commerce and other technology-aided methodologies.

Likewise, ProdukTodo serves as the platform, staging area, and market facilitator for eligible and good quality products and services of the SLP associations and individual program participants.

DSWD Secretary Rolando Joselito D. Bautista highlighted the importance of the initiative to fully support and facilitate the positive changes in the participants’ livelihood development efforts.

“With ProdukTodo, the products of the program’s beneficiaries can reach more markets, and they can also increase their knowledge, skills and practices in their respective businesses that they chose and started,” Bautista said.

He also congratulated and thanked the implementers of the SLP, together with their partner stakeholders –Shopmasy and Resellee – for their steadfast efforts in pursuing innovation to address the challenges of translating human capital into gainful financial contributions that will benefit the clients of the department.

As of October 2020, there were 7,778 families provided with assistance under the different modalities of the SLP nationwide.

Through SLP, the DSWD can continue to ensure the provision of gainful livelihood opportunities to members of the poor and marginalized sectors. CURRENTPH

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